| Titolo | The True Adventures Of Chad |
| Agenzia | Mekanism |
| Campagna | The True Adventures Of Chad |
| Cliente | Sega |
| Marca | Super Monkeyball Deluxe |
| Posted | Giugno 2005 |
| Prodotto | Video game |
| Settore | Giochi e Giocattoli |
| Trama | Super Monkey Ball Deluxe is a fun video game, popular amongst 10-14 year-olds. Sega wanted to open a new market and target an older audience of college-age 18-25 year-olds with a viral buzz effort. We set out to create an episodic story that resembled a TV sit-com complete with theme song. Users were effectively encouraged to opt-in for more episodes and send on to friends |
| Tipo di Media | Interattivo |
| Market | Stati Uniti |
| Più informazioni | www.mekanism.com/cannes/sega/ |
| Creative Director | Ian Kovalik |
| Art Director | Conor McCann |
| Copywriter | Kevin Frank |
| Copywriter | Pete Caban |
| Copywriter | Tommy Means |
| Designer | Conor McCann |
| Director | Tommy Means |