Horton - "Clear Your Head"

Brokaw

Brokaw Cleveland, Stati Uniti

3450

Titolo	Clear Your Head
Agenzia	Brokaw
Campagna	Crossbows - Horton
Cliente	Horton Manufacturing Co. Inc
Marca	Horton
Posted	Marzo 2007
Prodotto	Crossbows
Settore	Equipaggiamento sportivo, Sport
Slogan	One shot. One choice.
Trama	"What do hunters talk about when no one else is around?" That was the question we attempted to answer with this campaign for Horton Crossbows. In recent years, quite a few competitors had sprung up for Horton, each claiming faster speeds or improved technology. Instead of responding directly, Horton chose the higher ground, to re-claim the category as the pioneer and expert. This made our agency's job quite clear: talk to hunters in a style they will appreciate, and remind hunters that at the end of the day, only one thing matters: dead deer or no dead deer.
Tipo di Media	Pubblicita' su periodici
Market	Stati Uniti
Copywriter	Tim Brokaw
Account Director	Ralph Cutcher
Art Director	Brian Gillen
Copywriter	Brian Gillen
Account Executive	Vanessa Miller
Creative Director	Pat Pujolas
Copywriter	Pat Pujolas