Vida Mujer - "Don't Die for Me: A Love Book Written By Men Who Abused Women"

Circus Grey

Circus Grey Lima, Perú

10562

Questo spot fa parte della collezione ACT Responsible

Marca: Vida Mujer
Paese: Perú

Cliente: Vida Mujer

Titolo	Don't Die for Me: A Love Book Written By Men Who Abused Women
Agenzia	Circus Grey
Campagna	Don't Die for Me
Cliente	Vida Mujer
Marca	Vida Mujer
Data di Prima Diffusione/Publicazione	2015 / 5
Settore	Istituzioni/Associazioni
Trama	In the last six years 680 women have been murdered in Peru by their partners. To raise awareness about this delicate issue, Circus GREY and Vida Mujer, a peruvian NGO dedicated to women’s rights, have just released a book titled “No te mueras por mi” (Don´t die for me). The white side of the book features 25 apology letters, emails and text messages written by abusive men to their girlfriends and wives after episodes of domestic violence. Their apologies sound genuine and for a split second we believe them too. The black part of the book, however reveals the dark events that followed after these apologies were sent. Finally, the book gives you a parting message and a hot line to call for help. “If you are being abused don´t become another page in this book”
Tipo di Media	Case Study
Lunghezza	120 seconds
Executive Creative Director	Juan Carlos Gómez de la Torre
Associate Creative Director	Emiliano Gonzalez De Pietri
Creative Director	Charlie Tolmos
Creative Director	Celso Zelaya
Copywriter	Renato Martinez
Copywriter	Alejandra Gomez De La Torre
Art Director	Tony Cruz
Art Director	Giancarlo Rodas
Graphic Post Production	Manuel Moreno
Agency Producer	Renzo Merkt
Project Coordination	Charo Malaga
Project Coordinaton	Brenda Lack
Account Director	Andrea Corvetto
Photographer	Alex Freundt
Casa di Produzione	Rebecca
Director	Matias Gutierrez
Direttore della fotografia	Cesar Fajardo
Executive Producer	Alejandro Noriega
Producer	Eduardo Guerra
Production Assistant	Pamela Delgado
Music	Sin Anestesia