Renault - "Frustrating"

Publicis Conseil

Publicis Conseil Paris, Francia

8016

Marca: Renault
Paese: Francia

Cliente: Renault

Titolo	Frustrating
Titolo (Lingua Originale)	Frustrant (anglais)
Agenzia	Publicis Conseil
Campagna	Unforgettable
Cliente	Renault
Marca	Renault
Data di Prima Diffusione/Publicazione	2012 / 9
Settore	Auto Nuove
Trama	Born in 1990, Clio has become an iconic model of the Renault brand, which throughout its history has affirmed its leadership thanks to powerful campaigns. Without breaking with its foundations, the New Renault Clio represents a true revival which will definitely make a lasting impact. Inspired by the ‘DeZir’ (concept car), the New Renault Clio asserts a style full of sensuality that will leave no one indifferent. To promote the launch of the New Renault Clio, Publicis Conseil is launching a high‐impact campaign to accompany the car’s official unveiling to the general public at the 2012 Paris Motor Show. Naturally, this launch campaign will capitalize on the seductive power of its new design. It is a car you fall head over heels in love with and that no one will soon forget, as expressed in the campaign tagline: ‘You’ll always remember the first time. New Renault Clio’.
Tipo di Media	Stampa e stampati
Account Manager	Hélène Duvoux-Mauguet
Account Manager	Zina Ayari
Account Manager	Carine de Oliveira
Account Manager	Laure Maisonneuve
Account Manager	Marie-Elise Archambaud
Account Manager	Claire Roy-Thermes
Account Manager	Patrick Lara
Executive Creative Director	Olivier Altmann
Advertising Manager	Amélie Bannel
Advertising Manager	Andreea Culcea
Advertising Manager	Dominique Musset
Advertising Manager	Bruno Travade
Advertising Manager	Stephen Norman
Art Director	Charles Guillemant
Copywriter	Thibault Froment
Casa di Produzione	Elysian Fields
Director	Benedict Redgrove
Print Producer	Jean‐Luc Chirio
Print Producer	Soone Riboud