Levin Reyher
Advertising Manager at adidas
Amsterdam, Olanda
TitoloAndorra Dream Big Messi
Agenzia
Campagna Dream Big - adidas
Cliente adidas
Marca adidas
PostedAprile 2008
Settore Comunicazione Istituzionale
Trama Sandwiched between Spain and France, Andorra doesn’t stand a chance on the world football stage.

Until Super Coach Jose Mourinho turns up to surprise a team of talented juniors. After a special training session, Mourinho sends them on the roadtrip of a lifetime to Madrid.
En route, the boys pick up Lionel Messi at the side of the road, meet David Villa and Lukas Podolski and get a behind the scenes tour of Real Madrid’s homeground.

Finally they’re allowed to run out into a Bernabeu stadium alongside the 1st team themselves.
Filosofia The notion of dream big is what unites the players and the kids – both of them having big dreams and being united by their love for football. The campaign also further enhances adidas’ brand statement of ‘Impossible is Nothing’. Even if you come from a small place you can still dream of conquering the impossible.
Tipo di Media Televisione
Lunghezza
Market Africa, Stati Uniti, Asia Pacific, Europe
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Agency Producer
Agency Producer
Account Director
Account Manager
Account Executive
Account Planner
Director
Casa di Produzione
Director
Director
Executive Producer
Direttore della fotografia
Direttore della fotografia
Editor
Editing Company
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity

People related to this work

Spot Collegati

Trending

Create a free Talent profile and become a member of AdForum

Get Started