Buick - "Canons"

Leo Burnett Detroit

Leo Burnett Detroit Detroit, Stati Uniti

1478

Marca: Buick
Paese: Stati Uniti

Cliente: General Motors Corp.

Titolo	Canons
Agenzia	Leo Burnett Detroit
Campagna	Spirit Squad 2021
Cliente	General Motors Corp.
Marca	Buick
Data di Prima Diffusione/Publicazione	2021 / 4
Settore	Four Wheel Drive, SUV(Sports Utility Vehicle)
Filosofia	Buick’s new integrated campaign for its all-new Envision SUV celebrates NCAA’s March Madness with commercials and social content starring champion cheerleader Morgan Simianer from the hit Netflix docu-series “Cheer.” The campaign, via Leo Burnett Detroit, directed by Jordan Brady and produced by kaboom, invites viewers to Envision the future with fanfare worthy of both national champions and anyone who makes each moment worth celebrating. This is the second time Brady, Leo Burnett, and Simianer have cheered for Buick’s March Madness campaign - reuniting after last year’s successful promotion. Brady and the agency also collaborated on the 2018 Buick campaign featuring actor Lemorne Morris (New Girl, Woke). Buick is an official sponsor of NCAA® March Madness® and The Buick NCAA® March Madness® In-Vehicle App grants an all-access pass to the tournament with live game coverage and highlights, from the First Four® to the championship game.
Tipo di Media	Interattivo
Lunghezza	15 seconds
Advertising Manager	Mallory Woodrow
Advertising Manager	Anthony Biondo
SVP, Director of Integrated Production	Brian Dooley
Associate Creative Director/Copywriter	Tom Topolewski
Associate Creative Director/Art Director	Dan Councilor
Account Director, Digital and Social	Angela D’Aristotile
Casa di Produzione	Kaboom Productions
Director	Jordan Brady
Executive Producer/Owner	Lauren Schwartz
Producer/Head of Production	Steven Sills