| Titolo | Lost Purse |
| Agenzia | Leo Burnett Chicago |
| Campagna | The Allstate Foundation |
| Cliente | Allstate Foundation |
| Marca | Allstate Foundation |
| Data di Prima Diffusione/Publicazione | 2017 / 6 |
| Settore | Finanza/Assicurazioni |
| Trama | Allstate Foundation Purple Purse, an initiative aimed at ending domestic violence through financial empowerment, just announced its partnership with tennis champion, entrepreneur and philanthropist Serena Williams. As program ambassador, Williams will bring awareness to the invisible yet catastrophic role financial abuse plays in domestic violence, while encouraging the public to help break the cycle of abuse. The film shows how real people respond when directly confronted with domestic violence and financial abuse. The participants’ reactions illustrate how we, as a society, think, talk and ultimately act when faced with this issue. By depicting real efforts to help a victim in need, viewers are encouraged to ask themselves, “What would they do in this situation?” |
| Tipo di Media | Web Film |
| Lunghezza | |
| Editing Company | Whitehouse Post |
| Executive Creative Director | Mikal Pittman |
| Executive Creative Director | Jon Wyville |
| Executive Creative Director | Dave Loew |
| Associate Creative Director | Donna Foster |
| Associate Creative Director | Kristen Schwanz |
| Head of Production | Veronica Puc |
| Group Executive Producer | Denis Giroux |
| Producer | Leah Karabenick |
| Music Producer | Alec Stern |
| Account Director | Kaitlyn Nolan |
| Communications Director | Lynsey Elve |
| Strategy Director | Ariel Tishgart |
| Account Supervisor | Lily Merritt |
| Casa di Produzione | Rival School Pictures |
| Executive Producer | James Blom |
| Director | Andrew Lane |
| Direttore della fotografia | Megan Donnelly |
| Line Producer | Chris Lettley |
| Editor | Matthew Wood |
| Assistant Editor | Steve Kroodsma |
| Post Produzione | Lauren Connolly |
| VFX & Color | Filmworkers |
| Colorist | Jeff Altman |
| Special Effects / VFX | Jeff Charatz |
| Post Produzione | Derek Goldsmith |
| Recording Studio | Another Country |
| Recording Studio Executive Producer | Tim Konn |
| Sound Engineer | John Binder |
| Music | Nylon Studios |
| Music Composer | Lydia Davies |
| Account Executive | Eva Glas |
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