Titolo | American Gothic with bacon |
Brief | McDonald’s in Sweden launched Big Mac Bacon. A classic, but with bacon. So bacon was added to other things that are just as classic: famous artworks. Bacon was put on the shoulder of Leonardo da Vinci's "Mona Lisa," on the pitchfork in Grant Wood's "American Gothic" and on the jacket of Van Gogh's self-portrait. |
Agenzia | Nord DDB STO |
Campagna | A classic. With bacon. |
Cliente | McDonald's |
Marca | Big Mac Bacon |
Posted | Novembre 2019 |
Settore | Alimentari |
Trama | McDonald’s in Sweden launched Big Mac Bacon. Simply a classic with bacon. To promote the news we added bacon to other things that are just as classic as The Big Mac – famous artworks. Bacon was put on the shoulder of Leonardo da Vinci's "Mona Lisa," on the pitchfork in Grant Wood's' "American Gothic" and on the jacket of Van Gogh's self-portrait. Every delicious strip of bacon was imitated in the style of each artwork. |
Tipo di Media | Stampa e stampati |
Chief Creative Officer | Andreas Dahlqvist |
Client Director | Johanna Björnfot |
Client Manager | Erik Woxberg |
Copywriter | Petter Dixelius |
Copywriter | Svante Pårup |
Art Director | Joel Ekstrand |
Art Director | Anton Bolin |
Graphic Designer | Sebastian Reinbring |
Graphic Designer | Ylva Höckerlind |
Digital Retoucher | Christian Björnehag |
Print Production Manager | Anna Lisspers |
Marketing Director | Christoffer Rönnblad |
Marketing Manager | Lisa Palm Danielsson |
Marketing Manager | Selma Felic |