adidas - "Equipo (60 sec)"

180 Amsterdam

180 Amsterdam Amsterdam, Olanda

Premi

23945

Marca: adidas
Paese: Olanda

Cliente: adidas

Titolo	Equipo (60 sec)
Agenzia	180 Amsterdam
Campagna	adidas +10
Cliente	adidas
Marca	adidas
Posted	Giugno 2006
Settore	Comunicazione Istituzionale
Slogan	Impossible Is Nothing
Trama	Two bored Spanish boys are kicking a football around on a dusty urban pitch behind their apartments. With nothing better to do, they play a familiar game; picking fantasy teams from all their favourite players. Kaka, Cisse, Beckham, Zidane, Raul, Kahn, Ballack; all the big names of football actually turn up to take their places beside the boys. Even the legends, Beckenbauer and Platini,but as they would have appeared in their heyday. The two boys are both captain and coach; bossing the stars around, prior to kickoff. SUMMARY Every four years, rivalry between sports brands intensifies as each brand attempts to leverage the FIFA World Cup and its audience of billions. With the tournament in adidas homeland of Germany, 2006 was going to be the most competitive World Cup to date. However, with their +10 campaign, adidas succeeded in capturing the real values of football and exceeded their communications and commercial objectives to become the undisputed brand winner of the World Cup.
Tipo di Media	Televisione e Cinema
Lunghezza	60 seconds
Market	Francia, Germania
Casa di Produzione	Stink Films
Actor / Celebrity	Djibril Cissé
Actor / Celebrity	Ricardo Kaká
Actor / Celebrity	Zinedine Zidane
Actor / Celebrity	David Beckham
Actor / Celebrity	Franz Beckenbauer
Actor / Celebrity	Oliver Kahn
Actor / Celebrity	Juan Roman Riquelme
Actor / Celebrity	Gonzalez Raúl
Actor / Celebrity	Michael Ballack
Actor / Celebrity	Jermain Defoe
Actor / Celebrity	Michel Platini
Actor / Celebrity	Frank Lampard
Actor / Celebrity	Shunsuke Nakanura
Creative Director	Andy Fackrell
Copywriter	Lee Hempstock
Copywriter	Richard Bullock
Art Director	Chris Landy
Art Director	Andy Fackrell
Agency Executive Producer	Cedric Gairard
Assistant Agency Producer	Sarah Billens
Director	Ivan Zacharias
Executive Producer	Daniel Bergman
Producer	Nick Landon
D.O.P/Lighting Cameraman	Jan Velicky
Editor	Filip Malasek@ Roboto
Music	MassiveMusic
Music Composer	RJD2
Music Composer	Dave Hubbard
Sound Design Company	Alex Joseph@ Soundeluxe
Music Arranger	Alex Joseph@ Soundeluxe
Sound Mix	Raja Sehgal
Account Supervisor	Dan Gibson
Account Supervisor	Mark Schermers
Account Supervisor	Nicolas Kettelhake
Advertiser's Supervisor	Uli Becker
Advertiser's Supervisor	Arthur Höld
Advertiser's Supervisor	Levin Reyher
Advertiser's Supervisor	Andrew Lux