Ivan Zacharias
Director at Stink Films
London , Regno Unito
TitoloThe Big Swim
Agenzia
Campagna Le Big Swim
Cliente Heineken
Marca Kronenbourg 1664
Data di Prima Diffusione/Publicazione 2015 / 8
Settore Birre
Slogan A Taste Suprême
Trama The final films see Cantona dressed in a skin-tight wetsuit complete with trademark high collar, staying true to his word by diving into the sea with steely determination to embark on the mammoth challenge ahead.
Moments later, however, the film cuts to footage of Cantona approaching a luxury yacht. After climbing aboard Cantona then continues to swim in the vessel’s luxurious heated deck-top swimming pool as a three-piece band play the iconic Chariots’ of Fire theme. 
Filosofia Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is the greatest tasting beer, he would salute their good taste by “swimming the English Channel from France to Britain.” 
Problema Invite Britain to believe in Kronenbourg 1664's Taste Suprême
Tipo di Media Case Study
Lunghezza
Colonna sonora Chariots of Fire
Casa di Produzione
Actor / Celebrity
Account Director
Account Manager
Advertising Manager
Art Director
Account Planner
Chief Creative Officer
Media Agency
Media Planner
Director
Post Produzione
Audio Post Production Sound Square

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