| Titolo | Auction |
| Agenzia | Leo Burnett Central & Eastern Europe |
| Campagna | Auction |
| Cliente | BIG Bank AG |
| Marca | BIG Bank Gdanski |
| Posted | Dicembre 1999 |
| Prodotto | EGO - Pension fund |
| Settore | Istituti di Credito |
| Trama | The Pension Fund race in Poland is coming to an end. People must choose a fund now or the state will choose for them. We were asked to help alleviate the fears of investing of many consumers and to convey that Ego is a safe and profitable retirement fund. So, we show that those who chose to invest in an Ego Open Pension Fund now will have enough money when they retire to do whatever they want. No matter how outrageous. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Polonia |
| Casa di Produzione | Stink Films |
| Executive Creative Director | Darek Zatorski |
| Executive Creative Director | Kerry Keenan |
| Creative Director | Kerry Keenan |
| Associate Creative Director | Darek Zatorski |
| Copywriter | Lechoslaw Kwiatkowski |
| Copywriter | Kerry Keenan |
| Art Director | Micah Walker |
| Art Director | Darek Zatorski |
| Agency Producer | Janusz Wlodarski |
| Director | Ivan Zacharias |
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