BMO Bank - "Financial Fairness"

FCB Canada

FCB Canada Toronto, Canada

Premi

6380

Questo spot fa parte della collezione ACT Responsible

Marca: BMO Bank
Paese: Canada

Cliente: BMO

Titolo	Financial Fairness
Brief	Women grow up in a culture that tells them they are bad with money. They are constantly served the cultural narrative that women are reckless and incapable around finances. Is it any wonder that so many of them believe it? BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment.
Agenzia	FCB Canada
Campagna	Remove gender bias from dictionaries
Cliente	BMO
Marca	BMO Bank
Posted	Dicembre 2020
Settore	Istituti di Credito
Trama	Women grow up in a culture that tells them they are bad with money. They are constantly served the cultural narrative that women are reckless and incapable around finances. Is it any wonder that so many of them believe it? BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment.
Problema	BMO has a strong track record of championing the advancement of women – from the bank’s long-standing support of women entrepreneurs, to achieving 40% female leadership within the bank itself. In an industry that’s traditionally run by men, for men, BMO stands out as a bank that invests in women. BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment.
Tipo di Media	Interattivo
Casa di Produzione	Untitled Films
Editing Company	Rooster Post Production
Post Produzione	Alter Ego
Chief Creative Officer	Nancy Crimi-Lamanna
Chief Creative Officer	Jeff Hilts
Group Creative Director	Andrew McPhee
Group Creative Director	Jeremiah McNama
Associate Creative Director	Elma Karabegovic
Copywriter	Shannon McCarroll
Broadcast Producer	Anne Marie Martignago
Chief Strategy Officer	Shelley Brown
Account Planner	Eryn LeMesurier
Managing Director	Tracy Little
Group Account Director	Erin Howes
Account Director	Allison Lochhead
Account Supervisor	Ali Gayowski
Project Manager	Camille Vangroll
Director	Hubert Davis
Executive Producer	Peter Davis
Line Producer	Trudy Turner
Direttore della fotografia	Kiel Milligan
Editor	Michelle Czukar
Executive Producer	Samantha MacLaren
Colorist	Eric Whipp
Flame Artist	Darren Achim
Music	Apollo
Music Director	Daenen Bramberger
Music Composer	Daenen Bramberger
Executive Producer	Tom Hutch
Casting	Shasta Lutz
Casting	Jigsaw Casting
Media Agency	Um