Google AI / Canadian Down Syndrome Society - "Project Understood (130s)"

FCB Canada

FCB Canada Toronto, Canada

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Marca: Google AI / Canadian Down Syndrome Society
Paese: Canada

Cliente: Google AI / Canadian Down Syndrome Society

Titolo	Project Understood (130s)
Agenzia	FCB Canada
Campagna	Project Understood
Cliente	Google AI / Canadian Down Syndrome Society
Marca	Google AI / Canadian Down Syndrome Society
Posted	Aprile 2020
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	Introducing Project Understood, a campaign that recruited the Down syndrome community to donate their voices to train Google’s speech recognition model to understand them. The more data collected the smarter the model gets – potentially improving speech recognition technology and making the world more accessible for the 78 million people with all forms of atypical speech.
Tipo di Media	Case Study
Lunghezza	134 seconds
Chief Creative Officer	Nancy Crimi-Lamanna
Chief Creative Officer	Jeff Hilts
Worldwide Creative Partner EVP	Fred Levron
Associate Creative Director	Elma Karabegovic
Associate Creative Director	Michael Morelli
Associate Creative Director	Marty Hoefkes
Copywriter	Shannon McCarroll
Copywriter	Jason Soy
Chief Strategy Officer	Shelley Brown
Strategy Director	Eryn LeMesurier
Strategy Director	Shelagh Hartford
Strategy Coordinator	Audrey Zink
Managing Director	Tracy Little
Managing Director	Tim Welsh
Account Director	Blake Connolly
Account Supervisor	Olivia Selbie
Agency Producers	Sarah Michener
Agency Producers	Kristine Lippett
VP of Operations	Shandi Horovitch Horovitch
Project Manager	Cori Pettit
Product and Technology Solutions	John Sime
Head of Global Innovation	Kris Hoet
PR	Shannon Stephaniuk
Casa di Produzione	FuelContent
Director	Scott Drucker
Line Producer	Sarah Michener
Direttore della fotografia	Scott Drucker
Direttore della fotografia	Chet Tilokani
Cameraman	Scott Drucker
Cameraman	Chet Tilokani
Sound	Nicolas Field
Make-Up	Neil Silverman
Photographer	Cassidy Clemmer
Editing Company	Outsider Editorial
Editor	John Gallagher
Editor	Michael Barker
Assistant Editor	Scott Edwards
Executive Producer	Kristina Anzlinger
Transfer Facility	Alter Ego
Colorist	Eric Whipp
Online Facility	Alter Ego
VFX Artist	Eric Perrella
Alter Ego Producer	Caitlin Schooley-Groneveldt
	Grayson Matthews
Music Track Director	Mark Dominic
	Vlad Nikolic
	Kelly McCluskey
Speech Pathologist	Amanda Cotton