| Titolo | Crush Hour |
| Agenzia | Ogilvy |
| Campagna | Crush Hour |
| Cliente | Europcar |
| Marca | Autoliberté Europcar |
| Data di Prima Diffusione/Publicazione | 2010 / 11 |
| Settore | Noleggio Autovetture e materiali utensili |
| Filosofia | With the new service Autoliberte from Europcar, renting a car became so easy that having it own car became totally pointless. We highlight this point in a humorous way: pranking innocent people with hidden cameras, making them believe that thei cars have been crushed by an obscure fake authority |
| Tipo di Media | Case Study |
| Post Produzione | Nightshift |
| Music | Studio Appollos |
| Sound Production | Teleski |
| Casa di Produzione | Moonwalk |
| Director | Gustav Johansson |
| Agency Producer | Antoine Bagot |
| Copywriter | Benjamin Dessagne |
| Art Director | Emmanuel Bougneres |
| Executive Creative Director | Chris Garbutt |
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