| Titolo | Important things |
| Brief | There are things in life more important than all other things.During the most important moments of life we don't care about to such things a table or bad.So in our TVC all IKEA products became invisible to help focus on the most important thing – the relationships between people. |
| Agenzia | Instinct |
| Campagna | Important things |
| Cliente | IKEA |
| Marca | IKEA |
| Posted | Novembre 2021 |
| Settore | Utensili domestici, Mobili e giardinaggio |
| Trama | IKEA stands not only for comfortable design solutions, but for life at home in general.And the most important thing for the happy life at home is the relationships of people who live there. |
| Tipo di Media | Televisione |
| Chief Creative Officer | Roman Firainer |
| Chief Creative Officer | Yaroslav Orlov |
| Associate Creative Director | Evgeniy Golovan |
| Associate Creative Director | Antonina Pirogova |
| Strategic Planning Director | Anna Zakharova |
| Client Services Director | Marina Vershinina |
| Account Director | Irina Gornova |
| Senior Account Manager | Kseniya Mikhailova |
| Production Company Producer | Tatyana Dmitrieva |
| Marketing Manager | Inna Romagnoli |
| Marketing Communications Manager | Anna Fokina |
| PR Marketing Communications Director | Olga Belyaeva |
| Marketing Communications Specialist | Olga Chernova |
| Content Specialist | Olga Trukets |
| Content Specialist | Julia Gorina |
| Digital Content Specialist | Halina Malashkova |
| Interior Designer | Ivan Nyrkov |