Yaroslav Orlov
Creative Director at Instinct
Moscow, Russia
TitoloIKEA BLANKET FORTS
Agenzia
Campagna Blanket forts
Cliente IKEA
Marca IKEA
PostedDicembre 2020
Settore Negozi al dettaglio di prossimita'
Trama According to the consumer research data, nostalgia was very definitely in the air during the lock down, as people stayed at home and reminisced about different times. When the world outside is a dumpster fire, what’s better than making a big fort in your house and hunkering down for the day as many of today’s parents did in their childhood looking for feeling comfort and safe.As a response to the situation, IKEA released the unique project ‘IKEA Blanket Forts’ – six illustrated instruction manuals for building a series of at-home forts using some of its most popular offerings like tables, chairs, couches, blankets, comforters, pillows, hangers, string lights and more.Each at-home fort design mimicked the visual guides of a traditional IKEA black and white instruction manual showing a list of items one'll need to create the fort, as well as a drawing of the final result.#IaminIKEAhouse
Tipo di Media Case Study
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