Francesca Andriani
Copywriter at Grey United
Milano, Italia
TitoloGarden
Agenzia
Campagna The pleasure to discover
Cliente Mimosa Edizioni
Marca Detective
Data di Prima Diffusione/Publicazione 2008 / 4
Prodotto Detective Magazine
Settore Giornali, Libri, Periodici
Slogan The crime and mystery magazine
Filosofia With this campaign the magazine wants to tell its potential readers that there’s something they have in common with “Detective”: the pleasure to discover in every day life the mistery that common people often don’t notice. The result is a challenge that only real detectives will be able to face.
Problema “Detective” is a specialized magazine that monthly deals with a wide variety of themes connected to crime and mistery: from the most challenging crime news cases and the most popular protagonists of crime history, to the analysis of the best investigation methods and so on.
Tipo di Media Pubblicita' su periodici
Market Italia
Executive Creative Director
Art Director
Copywriter
Photographer

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