EDP - "The Magic of Reusing"

Havas Lisbon

Havas Lisbon Lisbon, Portogallo

688

Marca: EDP
Paese: Portogallo

Cliente: N/A

Titolo	The Magic of Reusing
Agenzia	Havas Lisbon
Campagna	The Magic of Reusing
Cliente	N/A
Marca	EDP
Data di Prima Diffusione/Publicazione	2022 / 12
Settore	Autorita' per l'Energia e per le Acque (utilities)
Trama	Old billboards were turned into Christmas decorations in Portugal. This Xmas, EDP - the world number 1 in the Dow Jones Sustainability Index - chose to keep the magic of Christmas whilst proving that reusing is a sustainable alternative. More than 500 reused posters spread the magic of Xmas across Portugal. The company wanted to celebrate Xmas while encouraging the Portuguese to adopt sustainable practices, such as reusing.
Filosofia	Old billboards turned into Christmas decorations in Portugal
Problema	This Xmas, EDP - the world number 1 in the Dow Jones Sustainability Index - wanted to show that brands can choose sustainability.
Risultato	More than 500 reused posters spread the magic of Xmas across Portugal. The company wanted to celebrate Xmas while encouraging the Portuguese to adopt sustainable practices, such as reusing.
Tipo di Media	Billboard
Market	Portogallo
Più informazioni	https://www.edp.pt/
Executive Creative Director	Paulo Pinto
Copywriter	Bernardo Tavares
Art Director	André Dias
Head of Production	Pedro Silva
Graphic Producer	Luis Sampaio
Client Services Director	Sérgio Resende
Account Executive	Maria Croft
Advertising Manager	Rita-Alvaro Dias
Advertising Manager	Marta Marques
Advertising Manager	Teresa Ferreira
Casa di Produzione	Fast Forward
Director	Nuno Martins
Filmmaker	Guilherme Correia
Editor	Eugénio Francisco
Sound	ANDRE DUARTE COELHO