Crowdfunding - "Sequeira in it's rightful place"

Fuel

Fuel Lisboa, Portogallo

32961

Titolo	Sequeira in it's rightful place
Brief	To save a piece of Portuguese art from being sold to the highest bidder, the National Museum of Antique Art in Lisbon launched a call to a action. A dedicated website digitized the masterpiece, breaking it into 10 million pixels, each up for grabs for a mere 6 cents. Celebrities, politicians and art lovers became sponsors of their own pixels. The movement began on social media but soon, people on the street were talking about art. The campaign exceeded the €600,000 goal by 25 per cent and Sequeria is in its rightful place. Today and always.
Agenzia	Fuel
Campagna	Sequeira in it's rightful place
Cliente	MUSEU NACIONAL DE ARTE ANTIGA
Marca	Crowdfunding
Posted	Novembre 2017
Trama	The painting "The Adoration of the Magi", a Portuguese masterpiece in the hands of a private collector was at risk of being sold in an auction and taken abroad. How to raise the money (600.000€) to buy the painting and keep it in Portugal?
Tipo di Media	Interattivo
Creative Director	PEDRO BEXIGA
Creative Director	Marcelo Loureço
Copywriter	Richard Warrell
Agency Producer	Pedro Silva