Managing Director/Executive Creative Director
at
Heimat Werbeagentur GmbH
Berlin, Germania
| Titolo | McFamilies |
| Brief | Since its founding, McDonald’s has been a place where families are welcome. But the idea of what constitutes a family has evolved. Time to address that. On International Family Day 2019, McDonald’s took a stand for family diversity with its most valuable brand asset. McFamilies is an iconic design system celebrating family diversity. |
| Agenzia | HeimatTBWA\ |
| Campagna | McFamilies |
| Cliente | McDonald’s |
| Marca | McDonald's |
| Posted | Novembre 2019 |
| Settore | Ristoranti e Fast Food |
| Trama | McDonald’s |
| Tipo di Media | Packaging, Branding & Design |
| Chief Creative Officer | Guido Heffels |
| Chief Creative Officer | Matthias Storath |
| Creative Director | Esra Gülmen |
| Creative Director | Nicolas Blaettry |
| Art Director | Marco Russo |
| Art Director | Adriana Liotta |
| Copywriter | Gaia Bonetti |
| Copywriter | Lisa Reissner |
| Account Director | Elisabeth Treichel |
| Creative Services Manager | Carola Storto |
| Agency Producer | Jan-Hendrik Scholz |
| Editor | Facundo Prats |
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