Laut gegen Nazis - ""#unfollowme. The hashtag against hate.""

HeimatTBWA\

HeimatTBWA\ Berlin, Germania

Premi

7859

Questo spot fa parte della collezione ACT Responsible

Marca: Laut gegen Nazis
Paese: Germania

Cliente: Loud Against Nazis

Titolo	"#unfollowme. The hashtag against hate."
Agenzia	HeimatTBWA\
Campagna	Loud against Nazis "#unfollowme. The hashtag against hate."
Cliente	Loud Against Nazis
Marca	Laut gegen Nazis
Data di Prima Diffusione/Publicazione	2019
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	Right wing extremists are using social platforms to spread hatred. With its client “Loud Against Nazis”, the agency wanted to raise awareness of such abuse. So 100 influencers took a stand by sacrificing their most important currency: their followers. They asked followers with a right-wing extremist mindset to "unfollow" them by creating posts via unfollowme.org. In the end more than 40,000 posts were published with #unfollowme. Tens of thousands of people unfollowed and a debate about values in social media was sparked. Plus the influencers gained three times as many new followers.
Tipo di Media	Interattivo
Lunghezza	109 seconds
Chief Creative Officer	Guido Heffels
Chief Creative Officer / Copywriter	Matthias Storath
Excecutive Creative Director	Tom Hauser
Creative Director	Teresa Jung
Creative Director	Esra Gülmen
Copywriter	Morgan-Lee Wagner
Art Director	Marco Russo
Art Director	Valerio Amaro
Account Manager	Anne-Katharina Huesmann
Account Manager	Leila Tegguer
Planning Director	Alexander Glasneck
Chief Executive Officer (CEO)	Mirko Kaminski
Account Manager	Anika Bresser
Account Manager	Theresia Vogel
Agency Producer	Jake Flowers
Agency Producer	Charlotte Kühn
Editor	Marco Thau
Editor	Jonas Schubert
Executive Account	Ricarda Baudis
Chief Executive Officer (CEO)	Steffen Bewersdorf
Technical Lead	Philip Bennet
User Experience / Interface Designer	Julian Stahl
Creative Data Analyst	Nur Aishah Binte Iskandar