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Oscar Meixner
Oscar Meixner
Managing Partner at Hastings
Hamburg, Germania
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TitoloThe Teabag Collection
Agenzia
Campagna The Teabag Collection
Cliente Hälssen & Lyon
Marca Hälssen & Lyon
Data di Prima Diffusione/Publicazione 2017 / 3
Settore Caffe', The, Bevande al cioccolato, Bevande per colazione
Trama Since 1879, Hälssen & Lyon has been crafting the finest teas for clients across the world. During this time they have received continued support from their long-standing customers, that’s why we created a special direct mailing to thank them for their ongoing commitment: The Teabag Collection – the first tea bags that look and feel like the world’s most iconic handbags.

To bring this project to life, we worked together with renown handbag designer Ayzit Bostan to create five limited-edition tea bags in the style of iconic handbags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit perfectly with the personality of each brew. The Teabag Collection was packaged in a handmade box and sent by direct mail to long-standing customers. In addition to that, they made their public premiere at Berlin Fashion Week, Germany’s most important fashion event. Where they quickly grabbed the attention of fashion lovers and bloggers.
Tipo di Media Packaging, Branding & Design
Lunghezza
Più informazioni www.teabagcollection.com
Casa di Produzione
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