Alzheimer’s Society - "The Long Goodbye 1"

New Commercial Arts

New Commercial Arts London, Regno Unito

258

Questo spot fa parte della collezione ACT Responsible

Marca: Alzheimer’s Society
Paese: Regno Unito

Cliente: Alzheimer's Society

Titolo	The Long Goodbye 1
Agenzia	New Commercial Arts
Campagna	The Long Goodbye
Cliente	Alzheimer's Society
Marca	Alzheimer’s Society
Data di Prima Diffusione/Publicazione	2024 / 3
Settore	Istituzioni/Associazioni
Filosofia	The campaign brings to life the reality experienced by so many affected by dementia of losing aspects of their loved ones long before their actual death - a heart-breaking truth unique to the disease. This work is vital to raise awareness of the devastating reality of dementia amongst the general public, where awareness, knowledge and concern about the disease Is low. Only 22% of people know that 1 In 3 people will develop dementia. The film, shot by BAFTA nominated director Charlotte Regan, follows a son giving a eulogy at his Mum’s wake. He tells us of the times she ‘died’ before she physically died - the breadth of symptoms she experienced, the relationships this touched, and the parts of herself dementia cruelly took away. Inspired by real life experiences, it brings to life unrelenting heartbreak caused by dementia for the hundreds of thousands of people affected in the UK. The film ends 'with dementia you don’t just die once, you die again, again and again. Which is why at Alzheimer's Society, we’ll be with you again, again and again', narrated by Colin Firth, highlighting the charity's commitment to be there at every part of the struggle. By supporting people at every step of their journey with dementia through their vital services, relentlessly calling for change amongst decision makers to make dementia the priority it should be, and investing in science to push the pace of breakthroughs to drive research, diagnosis and treatment. Media planning and buying is managed by Medialab, including the media strategy built around making the invisible devastation of dementia, visible. An AV-led plan will maximise unique Reach and Frequency within key audiences across TV, VOD, Cinema, Radio & Digital Channels to maximise emotional impact and repeat exposure to the everyday reality of Dementia.
Tipo di Media	Radio
Lunghezza	60 seconds
Casa di Produzione	Knucklehead
Editing Company	Tenthree
Advertising Manager	Alex Hyde-Smith
Advertising Manager	Tom Brown
Advertising Manager	Nick Wright
Advertising Manager	Victoria Evans
Advertising Manager	Ellie Jerman
Advertising Manager	Laura Parsons
Founder & CEO	James Murphy
Founder, Strategy	David Golding
Founder, Chief Creative Officer	Ian Heartfield
Creative Team	Jules Middleton
Creative Team	Peigh Asante
Business Director	Miriam Goode
Senior Account Manager	Toby Moynan
Account Manager	Zahra Banday
Agency Producer	Georgia Dickinson
Director	Charlotte Regan
Direttore della fotografia	Christopher Sabogal
Producer	Francis Mildmay-White
Editor	Owen O’Sullivan
Post Produzione	Selected Works
Post Produzione	Time Based Arts, London
Grade Artist	Simone Grattarola
Post-production Producer	Dan Crozier
Audio Post Production	King Lear
Sound Engineer	Jack Sedgewick
Music Composer	Patrick Jonsson
Music Supervision	Bruce New
Music Supervision	Air-Edel
Media Agency	Medialab London
Integration Director	Nick Parker
Client Managing Director	Charles Batchelor
Head Of Planning	Jess Talbot
Director of Advanced TV	Jon Manning
Media Business Director	George Gwilliam
Media Senior Account Manager	Amy Bevis
Senior Account Director	Fiona Magill