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David Golding
David Golding
Founder, Strategy at New Commercial Arts
London, Regno Unito
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TitoloThe Bond
Agenzia
Campagna We’re All In, For Them
Cliente Battersea Dogs and Cats Home
Marca Battersea
Data di Prima Diffusione/Publicazione 2024 / 2
Settore Animal Rights/Safety/Adoption
Filosofia Battersea, the animal welfare charity, has today unveiled a new brand platform and 360 campaign in its first work by New Commercial Arts, led by an emotional short film titled ‘The Bond’.

The new platform, ‘We’re All In, For Them’, demonstrates the effort, expertise, and care that Battersea gives to every dog and cat, not just those in their centres, but to many more across the UK and around the world.

The campaign launches with a film, directed by Hector Dockrill (Magna Studios), that tells the story of a new member of staff at Battersea and the bond he forms with a nervous rescue dog he helps rehabilitate. As the film goes on, their relationship builds as we see the lengths that he and his colleagues will go to expertly bring her back to full strength, ready to be rehomed. The joyful spot ends by showing how this display of love, effort and expertise exists not just in Battersea’s centres, but is emblematic of everything they do to help dogs and cats across the UK and around the world – demonstrating how We’re All In, For Them.

Alongside versions that will run across BVOD, Social/Digital (including a 2-minute cut for Cinema), the campaign is supported by a nationwide OOH and Press plan. 8x executions playfully unpack the many ways that Battersea help dogs and cats, like the expert care they provide in their three UK centres, campaigning to improve the lives of dogs and cats, the online training and advice they provide to owners, and the training and funding they provide to other animal organisations in the UK and across the world.
Tipo di Media Web Film
Lunghezza
Colonna sonora ‘Home Again’ by Michael Kiwanuka
Casa di Produzione
Sound Design Company
Casa di Produzione
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Client Creative Lead
Founder & CCO
Creative Team
Creative Team
Creative Team
Creative Team
Founder & CEO
Head of Client Services
Account Director
Account Manager
Founder & CSO
Senior Planner
Founder/Head of Production & Operations
Agency Producer
Project Manager
Media Agency
Media Executive Director, Client Team
Media Business Director
Director
Producer
Executive Producer
Founder/Exec
Direttore della fotografia
1st AD
Production Manager
Production Assistant
Production Assistant
Offline Editing
Offline Post Producer
Offline Post Producer
Offline Editor
Post Produzione
Online Producer
Grade
Online/Flame
Music / Sound Design
Music Supervision
Sound Producer
Sound Engineer
Dolby Mix
Photographer
Photographer's Agent
Agent Producer
Digital Retoucher
Post-production Producer
Design Company
Designer
Designer
Designer
Artworker

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