| Titolo | B & Q Staffer 1 |
| Agenzia | J. Walter Thompson London |
| Campagna | B & Q Staffer Campaign |
| Cliente | B&Q |
| Marca | B & Q |
| Posted | Luglio 2004 |
| Settore | Distribuzione |
| Filosofia | The campaign featuring members of staff was designed to encourage consumers to take on more DIY projects by providing the confidence and re-assurance that You Can Do It. |
| Problema | B&Q has been an incredible retailing success over the last decade. Along with the warehouse store format, advertising has played a critical role. |
| Risultato | The case demonstrates that between 1999 and 2003 for every £1 spent on the B&Q Staffer campaign between 1999 and 2003, £21.58 of turnover and £2.06 of operating profit was generated. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Market | Regno Unito |
| Account Planner | Frank Bethel |
| Advertising Manager | David Roth |
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