| Titolo | DJ's Friend |
| Agenzia | Host Havas |
| Campagna | Warren - Virgin Mobile |
| Cliente | Virgin Mobile |
| Marca | Virgin Mobile |
| Posted | Giugno 2004 |
| Prodotto | Five Cent Text |
| Settore | Apparecchi telefonici |
| Slogan | Now even more desirable. |
| Trama | This is a story about one campaign featuring a remarkably unattractive, single and desperate young man called Warren and the results it delivered Virgin Mobile Australia. |
| Filosofia | This is a story about one campaign featuring a remarkably unattractive, single and desperate young man called Warren and the results it delivered Virgin Mobile Australia. |
| Problema | Develop a campaign to announce the launch of 5c text in a way that only Virgin Mobile would. |
| Risultato | Over and above being worth 10 million incremental dollars Warren helped propel VMA to its highest ever market placing, reverse a declining share, lower the average user age, acquire over 160,000 incremental customers, increase usage and reduce churn. The results were delivered quickly and economically at a time when the brand needed them most. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Market | Australia |
| Strategic Planner | Olly Taylor |
| Planning Director | Olly Taylor |
| Advertising Manager | Jonathon Marchbank |
| Managing Director | Jonathon Marchbank |
More Work
SEE ALLWater Efficient Puppy
- MARCA:
- Sydney Water
- AGENZIA:
- Host Havas
Random Water Saving Nude Guy
- MARCA:
- Sydney Water
- AGENZIA:
- Host Havas
Virgin Mobile JD
- MARCA:
- Virgin Mobile Australia
- AGENZIA:
- Host Havas
Prep
- MARCA:
- Virgin Mobile
- AGENZIA:
- Host Havas
Warrenator
- MARCA:
- Virgin Mobile
- AGENZIA:
- Host Havas
Growl
- MARCA:
- Virgin Mobile
- AGENZIA:
- Host Havas
Pack Offer
- MARCA:
- Virgin Mobile
- AGENZIA:
- Host Havas
Emily
- MARCA:
- Virgin Mobile
- AGENZIA:
- Host Havas
Christmas Ad
- MARCA:
- Virgin Mobile
- AGENZIA:
- Host Havas