Titolo | Lynx Pulse (Launch) - 5 |
Agenzia | BBH |
Campagna | Lynx Pulse (Launch) - Lever Fabergé |
Cliente | Unilever |
Marca | Lynx |
Posted | Luglio 2004 |
Prodotto | Lynx Pulse |
Settore | Toiletries |
Filosofia | To get noticed the Lynx Pulse launch challenged the traditional model. An integrated campaign was used to create a music and dance phenomenon that swept the nation. |
Problema | Brands today need to compete with popular culture to get attention. |
Risultato | It has demonstrated that integrated communications are twice as effective at getting return on investment as traditional advertising only campaigns. |
Tipo di Media | Stampa e stampati |
Market | Regno Unito |
Account Planner | Gwen Raillard |
Advertising Manager | Margaret Jobling |