| Titolo | Lynx Pulse |
| Agenzia | BBH |
| Campagna | Lynx Pulse (Launch) - Lever Fabergé |
| Cliente | Unilever |
| Marca | Lynx |
| Posted | Luglio 2004 |
| Prodotto | Lynx Pulse |
| Settore | Toiletries |
| Filosofia | To get noticed the Lynx Pulse launch challenged the traditional model. An integrated campaign was used to create a music and dance phenomenon that swept the nation. |
| Problema | Brands today need to compete with popular culture to get attention. |
| Risultato | It has demonstrated that integrated communications are twice as effective at getting return on investment as traditional advertising only campaigns. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Market | Regno Unito |
| Colonna sonora | Get Down Saturday Night |
| Account Planner | Gwen Raillard |
| Advertising Manager | Margaret Jobling |
| Music | Oliver Cheatham |
| Music | Room 5 |