Hotel Indigo - "The World’s Neighborhood Hotel"

Anomaly

Anomaly New York, Stati Uniti

511

Marca: Hotel Indigo
Paese: Stati Uniti

Cliente: IHG

Titolo	The World’s Neighborhood Hotel
Agenzia	Anomaly
Campagna	The World’s Neighborhood Hotel
Cliente	IHG
Marca	Hotel Indigo
Data di Prima Diffusione/Publicazione	2023 / 9
Settore	Strutture di soggiorno
Filosofia	Hotel Indigo, part of IHG’s Luxury & Lifestyle portfolio, is unearthing the hidden gems that only can be found in a neighborhood and inspiring the next generation of travelers to go out and explore. The brand's newest international marketing campaign, The World’s Neighborhood Hotel, is rooted in the brand’s long-held belief that when you see the world through the neighborhood, the neighborhood changes your world. In a global survey* from Hotel Indigo, the brand reveals 73 percent of respondents feel it is important for the hotel they stay in while traveling to be connected to the local neighborhood as it may inspire more adventurous activities, the desire to try new things, and meet new people. It also unveils the impact immersive travel has on our perspective of the world, with 1 in 2 travelers having questioned their life’s trajectory after coming home from a trip and 63 percent making major life changes due to their experiences on a trip. Hotel Indigo’s The World’s Neighborhood Hotel is a testament to that – because when you stay at a Hotel Indigo, you don’t just visit a place – you fully immerse yourself in it – and then you take a little bit of it home with you. Officially rolling out this month in a phased approach globally, Hotel Indigo’s The World’s Neighborhood Hotel is designed to celebrate how guests can discover, or rediscover, some of the most inspiring and culturally rich neighborhoods in and outside the hotel. Just as no two neighborhoods are alike, no two Hotel Indigo properties are alike. From a unique selection of vinyl Shibuya-Kei records in each guestroom at Hotel Indigo Tokyo Shibuya and infused elements reminiscent of Old Hollywood at Hotel Indigo Los Angeles Downtown, to Hotel Indigo Brussels – City only using locally sourced ingredients in its restaurant, and every floor of Hotel Indigo Dubai Downtown featuring local artwork, each individual property is inspired by local neighborhood cues designed to ignite curiosity to explore something new. The campaign’s anthem film is directed by The Hudson Dusters of Greenpoint Pictures. On working on the campaign, Niles Roth of The Hudson Dusters says: “This film is deeply personal to us - I’m from Downtown NYC and Michael’s from Nashville. Hometown pride runs close to our hearts. We wanted these films to feel authentic and emotional. It’s a love letter of sorts, for the both of us.” While an international media campaign, Hotel Indigo’s The World’s Neighborhood Hotel evokes local feeling. The images and videos, personalized to the next-gen explorer, will appear online, in television, cinema, digital out-of-home placements, and on brand social channels such as TikTok, Instagram, Facebook and LinkedIn. With survey results also uncovering that 55 percent of travelers have changed their plans because of a recommendation from a local, Hotel Indigo will also be creating custom neighborhood guides through strategic partnerships to further spark that desire to experience an authentically local stay wherever you are in the world.
Tipo di Media	Televisione
Lunghezza	30 seconds
Casa di Produzione	Greenpoint Pictures
Directors	The Hudson Dusters
Founder	Michael Kuhn
Creative Director	Niles Roth
Partner/Executive Producer	Tatiana Rudzinski
Executive Producer	Leah Donnenberg Ramia
Head of Production	Karen Berkowitz
Line Producer	Willa Goldfeder
Direttore della fotografia	Anthony Carella
Stills Photographer	Ethan Gulley
Post Produzione	Greenpoint Pictures
Editor	Ben Schwaeber
Post-production Producer	Lexy Leeds
Footage	Rare Medium Group Inc.
Colorist	Ayumi Ashley
Color Producer	Heath Raymond
Visual Effects / Clean Up	David Etkin
Sound Design and Mix	Wave Studios
Sound Design and Mix	Aaron Reynolds