Amazon - "Are your ads working as hard as you?"

Anomaly

Anomaly New York, Stati Uniti

1564

Marca: Amazon
Paese: Stati Uniti

Cliente: Amazon

Titolo	Are your ads working as hard as you?
Agenzia	Anomaly
Campagna	Amazon Ads
Cliente	Amazon
Marca	Amazon
Data di Prima Diffusione/Publicazione	2023 / 6
Settore	Online Retail, E-store
Slogan	All that, for this?
Filosofia	As folks across the industry well know, great advertising takes months of strategizing, briefing, creating, and planning – thousands of hours of hard work that, unfortunately, can often be let down by a less than hard-working media placement. Celebrating the time, effort, and energy that goes into bringing an advertising and media campaign to life, Amazon Ads has enlisted Anomaly to develop and launch a new global brand platform “Ads That Work as Hard as You Do,” marking a new positioning for the brand. Debuting on the heels of an OOH activation at Cannes Lions, a 30-second global spot, viewable here, lies at the heart of the effort. It portrays the development of a campaign for fictional beverage brand ‘Cheri’, showing the hours of strategizing and development that goes into an ad campaign, only for it to run on a billboard that’s blocked by a tree, behind a busy freeway. The video closes out with the text: “All that, for this?” By ending with the image of the obscured billboard, the campaign drives home the message that Amazon Ads offers thousands of alternative premium media placements across integrated platforms, with measurement and analytics tools that make sure your media buy is worthy of all the hard work that goes into creating your campaign. It underscores Amazon Ads’ understanding of the hard work that goes into advertising, positioning it as on par with that of any brand or agency. The work is a lighthearted and self-aware look at what can happen when, despite the stars aligning to bring together strong media, strategy and creative partners, a campaign still ends up in a bad media placement. Moreover, it celebrates the engine that powers the advertising industry day in and day out: its people. Accompanied by three 15-second ads, the campaign is live in France, Italy, Germany, Spain, UK and Canada, and features online video, social media, digital display, and digital audio executions.
Tipo di Media	Interattivo
Lunghezza	30 seconds
Market	Canada, Francia, Regno Unito
Post Produzione	Electric Theatre Collective
Mix	Wave Studios
Advertising Manager	Carly Zipp
Advertising Manager	Dipal Shah
Advertising Manager	Colin Kikcio
Advertising Manager	Alex Andreadis
Advertising Manager	Marcellus Neel
Partner, Chief Innovation Officer	Natasha Jakubowski
Managing Partner, Head of Media	William de Lannoy
Innovation Strategy Director	Justin Alsop
Managing Partner, Executive Creative Director	Seth Jacobs
Creative Director	Dan Shapiro
Creative Director	Diego Fonseca
Creative Director	Giles Clayton
Art Director	Jessica Leonard
Copywriter	Kat Worrall
Art Director	Yianni Tzizifas
Design Director	Nate Blowers
Designer	Nani Harakawa
Head of Account Management	Elektra O’Malley
Business Director	Rachel Wintle
Account Supervisor	Hannah Goehri
Account Executive	Claudia Giblin
Executive Producer	Bronwen Lonsdale
Senior Producer	Mateus DeFaria
Producer	Lily McCann
Producer	Victoria McMachan
Media Agency	Rufus
Global Managing Partner	Anna Prendergast
Head of EU Expansion	Simon Smith
Global Director, Communications Design	Diego Lopez-Vega
Associate Director	Priya Jain
Global Manager, Client Advise and Management	Bianca Burkhardt
Head of Consumer	Harry Moss
Director, Client Advise Management & Planning	Philip Kreuzer
Director, Communications Design	Debbie Medeiros
Business Partner	Claire Sipos
Client Services Director	Ruth Gutierrez
Managing Partner	Beatrice Tisot
Casa di Produzione	ProdCo
Director	Ian Pons Jewell
Director	Jara Moravec
Direttore della fotografia	Mauro Chiarello
Executive Producer	Maddi Carlton
Line Producer	Shirley O'Connor
Editor	Tobias Suhm
Assistant Editor	Evan Carp
Senior Post-production Producer	Kortney Rubottom
Executive Post Producer	Antonia Vlasto
Post-production Producer	Samia Ahmed Turner
Post Produzione	Framestore
Executive Post Producer	Nick Fraser
Post-production Producer	Catherine May
Sound Designer	Gregory Caron
Partner / Mixer	Aaron Reynolds
Executive Sound Producer	Vicky Ferraro
Colorist	Luke Morrison