Titolo | Sprite Shower |
Agenzia | . |
Campagna | Sprite Shower |
Cliente | Coca-Cola Company |
Marca | Sprite |
Data di Prima Diffusione/Publicazione | 2012 / 2 |
Settore | Bevende Fredde/Acque minerali/Bevande calde |
Trama | Sprite Shower. A giant Sprite dispenser placed in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during Brazilian summer, where temperatures reach close to 40ºc. With more then 1,500 showers everyday, together with a sampling strategy around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite’s refreshing power, felt it directly all over their bodies. |
Tipo di Media | Ambient |
Market | Brasile |
Music Production | S de Samba |
Post Production | Hungry Man / Fullframe |
Editor | Jair Peres |
Direttore della fotografia | Fernando Young |
Director | Gualter Pupo |
Producer | Renata Dumont |
Executive Producer | Alex Mehedff |
Casa di Produzione | Hungry Man |
Account Supervisor | Fabiana Amorim |
Account Director | Ana Paula Perdigão |
Copywriter | Luiz Vicente Simões |
Art Director | Fernando Saú |
Creative Director | Danilo Janjacomo |
Executive Creative Director | Fred Saldanha |
Executive Creative Director | Claudio Lima |
Chief Creative Officer | Anselmo Ramos |
Worldwide Chief Creative Officer | Tham Khai Meng |