Hewlett-Packard - "Duck"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, Stati Uniti

5301

Titolo	Duck
Agenzia	Goodby Silverstein & Partners
Campagna	Vivid Colour - Hewlett-Packard
Cliente	Hewlett-Packard
Marca	Hewlett-Packard
Posted	Giugno 2005
Settore	Stampanti e scanners
Trama	The objective was to show that every single colour in a picture is essential in capturing the moment, in telling the story of a photo and in keeping that memory vivid as time goes by. To get good colour, you need to use good ink. HP Vivera Inks use superior ingredients, unique formulations and painstaking manufacturing to deliver a broad range of colours. This objective is met by demonstrating the strength of Vivera through interactive banners and the site that allows users to play with colours and actually see them demonstrated on the site and in the banners.
Tipo di Media	Interattivo
Market	Stati Uniti
Più informazioni	www.goodbysilverstein.com/awards/cannes/campaign/vivera_natureofcolor/ducks.html
Creative Director	Keith Anderson
Creative Director	Steve Simpson
Art Director	Dominic Goldman
Art Director	Will McGinness
Copywriter	John Matejczyk
Designer	Will McGinness
Producer	Mike Geiger