Canal + - "Mafia (French)"

BETC Paris

BETC Paris Pantin, Francia

5726

Marca: Canal +
Paese: Francia

Cliente: CANAL+

Titolo	Mafia (French)
Titolo (Lingua Originale)	Mafia
Agenzia	BETC Paris
Campagna	Cinema 2008 Campaign - Canal +
Cliente	CANAL+
Marca	Canal +
Data di Prima Diffusione/Publicazione	2008 / 9
Settore	TV, Radio
Slogan	Films to good to keep to yourself
Slogan (Lingua Originale)	Les films dont on parle sont sur Canal +
Problema	The objective of this new advertising campaign is to showcase the “great” films presented on Canal+, and the unique link that this creates with the viewer. A great film is a film that has left a deep impression on us, that we want to make our own, talk about and share with our nearest and dearest… Hence the idea: Canal+: Films too good to keep to yourself.
Problema (Lingua Originale)	L’objectif de cette nouvelle campagne de communication est donc de mettre à l’honneur les « grands » films présents sur Canal+, et le lien unique qui se créé avec le spectateur. Un grand film est un film qui nous a marqué, qu’on ne peut s’empêcher de s’approprier, de raconter, et donc de partager avec ses proches… D’où l’idée : Les films dont on parle sont sur Canal+.
Tipo di Media	Televisione
Lunghezza	45 seconds
Market	Francia
Casa di Produzione	Irene
Director	Xavier Giannoli
Agency Producer	David Green
Copywriter	DUPONT Nathalie
Creative Director	Stéphane Xiberras
Account Manager	Raphaël de Andreis
Account Manager	Camille Raymond
Account Manager	François Brogi
Advertising Manager	Béatrice Roux
Advertising Manager	Mathieu Mazuel
Advertising Manager	Périne Long
Advertising Manager	Coline André