| Titolo | Rub & Sniff: Matterhorn |
| Agenzia | Wieden + Kennedy |
| Campagna | Fresh Collection - Old Spice |
| Cliente | Procter & Gamble |
| Marca | Old Spice |
| Posted | Marzo 2010 |
| Prodotto | Fresh Collection |
| Settore | Deodoranti |
| Slogan | Where Freshness Smells From |
| Trama | Old Spice is introducing their fresh collection of antiperspirants inspired by the freshest places on earth (Matterhorn, Fiji, Cypress, Denali). |
| Tipo di Media | Stampa e stampati |
| Market | Stati Uniti |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |
| Creative Director | Eric Baldwin |
| Creative Director | Jason Bagley |
| Art Director | Eric Baldwin |
| Copywriter | Jason Kreher |
| Account Director | Jordan Muse |
| Photographer | Justin Fantl |
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