Titolo | Hunt the White Creme Egg |
Agenzia | elvis |
Campagna | Hunt the White Creme Egg |
Cliente | Mondelez International |
Marca | Creme Eggs |
Posted | Luglio 2020 |
Settore | Cioccolata |
Filosofia | Cadbury Creme Egg’s audience is increasingly avoiding ads. So in 2019 it tackled this industry problem head on. In a first-of-its-kind collaboration with 12 other brands, Cadbury created the ultimate Easter Eggs by hiding its super-rare and super-sought after White Creme Eggs in other brands’ ads. Clues were seeded on social and once found, people uploaded a photo to an image-recognition-enabled mobile site to discover whether they’d found a white egg. This cross-platform, digital hunt turned other brands’ ads into Cadbury ads and then got the nation to stop skipping and start searching for them. |
Tipo di Media | Social Media |
Lunghezza | |
Executive Creative Director | Neale Horrigan |
Creative Director | Rob Griffiths |
Creative Director | James Hudson |
Strategy Director | Camilla Yates |
Managing Partner | Caroline Davison |
Senior Account Manager | Claire Smith |
Design Director | Chris Dorn |
Designer | Beth Stanbridge |
Technical Lead | Jason Garfield |
Senior Motion Designer | Bene Tanser |
Motion Designer | Joshua Rodrigues |
Creative Producer | Alexander Warren |
Brand Manager | Aislinn Campbell |
Artworker | Danny Kerley |
Sound Designer | Michael Pachecho |
Producer | Julia Methold |
PR Agency | Golin / Harris International |
Media Agency | Carat |
Production Partner | Craft Films |
Production Partner | EDC |