Old Man Winter races around his frigid, ice-lined office manipulating the winter weather in the Northeast, dropping feet of snow on citizens and reveling as he dials temperatures down to "really really really cold." The only thing that can foil his cruel plans for winter is Agway Energy Products.
Filosofia
By creatively representing winter as an old-fashioned vindictive villian, Agway Energy Products becomes the hero that foils him. And by creating an imaginery world full of visual suprises and jokes, the audience's attention is held long enough to definitely absorb the message.
Problema
Agway Energy Products needed to increase their energy delivery and service business to consumers. To do so they needed to remind homeowners that Agway products and service were an essential part of keeping the winter cold at bay.