adidas - "Jeremy"

180 Amsterdam

180 Amsterdam Amsterdam, Olanda

6667

Titolo	Jeremy
Agenzia	180 Amsterdam
Campagna	Gold Is Never A Given (print/online) - adidas
Cliente	adidas
Marca	adidas
Posted	Agosto 2008
Settore	Abbigliamento, Moda, Calzature
Slogan	Impossible is Nothing
Trama	To celebrate the start of the 2008 Olympic Games adidas and 180 Amsterdam (180\TBWA) have created a global print campaign called Gold is never a Given featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie. In February 2008, these six adidas athletes flew to Beijing six months before the Olympic Games began. Why? Because as gold medal favorites they knew winning is never guaranteed. Thats why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are twelve iconic executions of the athletes in training. GOLD IS NEVER A GIVEN
Tipo di Media	Stampa e stampati
Photographer	Gus Powell
Casa di Produzione	2D Photo Productions
Art Buyer	Kristina Floren
Artista	Emile Wilmer
Project Manager	Piers Bebbington
Print Producer	Marlon Lee
Print Producer	David Corfield
Account Planner	Andy Edwards
Account Manager	Caroline Britt
Business Director	Geoff Coyle
Graphic Designer	Emile Wilmer
Copywriter	Carlos Furnari
Art Director	Paulo Martins
Creative Director	Carlos Furnari
Creative Director	Paulo Martins
Creative Director	Dean Maryon
Marketing Director	Kieran Riley