| Titolo | Fun Religion |
| Agenzia | Scholz & Friends Hamburg GmbH |
| Campagna | A Better World - Becks Modelling Clay |
| Cliente | Becks Plastilin |
| Marca | Becks |
| Posted | Marzo 2009 |
| Prodotto | Modelling Clay |
| Settore | Cultura, Tempo libero e Sport |
| Trama | Becks Plastilin is one of Europes biggest modelling clay developers but isnt well known among parents because of global competitors like Hasbros Playdoh. The brief for Scholz & Friends was to communicate to young and modern parents that Becks Modelling Clay is a product that supports your childs creativity. The print advertisements featured here present traditional enemies expressing friendship. |
| Tipo di Media | Stampa e stampati |
| Chief Creative Officer | Matthias Schmidt |
| Creative Director | Gunnar Loeser |
| Photographer | Bernd Westphal |
| Model Maker | Anna Gawrilow |
| Copywriter | Philipp Cerny |
| Creative Team | Marius Koopmann |
| Creative Director | Markus Daubenbüchel |
| Creative Director | Stefanie Voelzow |
| Executive Creative Director | Stefan Setzkorn |
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