Audi - "Text and Drive"

thjnk Hamburg

thjnk Hamburg Hamburg, Germania

7886

Titolo	Text and Drive
Agenzia	thjnk Hamburg
Campagna	Audi Piloted Driving
Cliente	Audi
Marca	Audi
Data di Prima Diffusione/Publicazione	2017 / 1
Settore	Auto Nuove
Slogan	Made possible with Audi Piloted Driving.
Filosofia	"Audi stands for innovation. And piloted driving by Audi marks a logical, evolutionary step in the carmaker’s line of technical product ideas. As naturally self-evident as it is for Audi to develop such products, so too should its communications look and feel just as natural.The campaign is designed to bring the benefits of piloted driving to life.""We showcase the possibilities of modern-day motoring that innovations from Audi have opened up. In a very simple way – by using the four rings of the logo to quickly and simply highlight all the newfound options offered by this technology.Audi is a facilitator, not an inhibitor.Text and drive, not don’t text and drive."
Tipo di Media	Stampa e stampati
Chief Creative Officer	Armin Jochum
Executive Creative Director	Francisca Maass
Executive Creative Director	Gerrit Zinke
Art Director	Matthijs Mejan
Copywriter	Moritz Franke
Art Buyer	Marc Huth
Final Artwork	Christian Schemath
Fianl Artwork	Hilko Wiegmann
Group Account Director	Anke Peters
Account Director	Katharina Form
Account Manager	Karolin Kegeler