| Titolo | The Legend |
| Titolo (Lingua Originale) | La Leyenda |
| Agenzia | Leo Burnett Tailor Made |
| Campagna | The Legend |
| Cliente | Fiat |
| Marca | FIAT |
| Data di Prima Diffusione/Publicazione | 2020 / 7 |
| Settore | Automobili/Motoveicoli |
| Trama | When two legends meet, great things happen. That’s exactly the case for Leo Burnett Tailor Made and Fiat’s newest integrated campaign, “The Legend,” starring The King of Rock and Roll and the New Fiat Strada—the newest pick-up truck for the iconic brand. The duo homed in on the concept, “New Fiat Strada. The legend has outdone itself,” to bring Elvis back to screens in an innovative, timeless way. To fully replicate The King’s mannerisms and appearance, the team recruited one of the best doubles, Dean Z from Missouri. The team then replaced his face with a fully CGI likeness based on real scenes captured from Elvis’ shows and film from 1968. To the tune of “Blue Suede Shoes,” the eccentric spot follows Elvis as he takes the New Fiat Strada for a spin—complete with Elvis impersonators, several samurais and a drive through the desert. During the exciting adventure, viewers get a closer look at the car’s sleek design, top-notch interior space, advanced traction system and other unique features. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Chief Creative Officer | Marcelo Ries |
| Director | Felipe Mansur |
| Executive Creative Director | Pedro Prado |
| Executive Creative Director | Wilson Mateos |
| Casa di Produzione | Alice Films |
| Creative Director | Pedro Utzeri |
| Creative Director | Tomas Correa |
| Casa di Produzione | Conspiração Filmes |
More Work
SEE ALLInboxing
- MARCA:
- Fiat
- AGENZIA:
- Leo Burnett Tailor Made
A small step for humanity. A giant leap for SUVs
- MARCA:
- Fiat Fastback
- AGENZIA:
- Leo Burnett Tailor Made
Joseì
- MARCA:
- ABTO
- AGENZIA:
- Leo Burnett Tailor Made
Wilson
- MARCA:
- ABTO
- AGENZIA:
- Leo Burnett Tailor Made
Maria
- MARCA:
- ABTO
- AGENZIA:
- Leo Burnett Tailor Made
The Organ Waiting Line
- MARCA:
- ABTO
- AGENZIA:
- Leo Burnett Tailor Made
Lightning Bolts 3
- MARCA:
- FIAT 500e
- AGENZIA:
- Leo Burnett Tailor Made
Lightning Bolts 2
- MARCA:
- FIAT 500e
- AGENZIA:
- Leo Burnett Tailor Made
Lightning Bolts 1
- MARCA:
- FIAT 500e
- AGENZIA:
- Leo Burnett Tailor Made