| Titolo | Daltonic |
| Agenzia | DDB Barcelona |
| Campagna | Daltonic |
| Cliente | Volkswagen |
| Marca | Volkswagen |
| Posted | Giugno 2007 |
| Prodotto | Golf |
| Settore | Auto Nuove |
| Slogan | Who cares about martians. |
| Trama | Red Martians on a yellow sky. New Nacho Gayáns advert for Golf shows how weird the world can be. The DDB agency uses daltonism as an excuse to communicate a concept full of emotion. More than to rely on other peoples opinion, the most important thing is how we choose to look around us. The photography of the spot produced by Agosto uses bizarre color shifts to insert us in a strange universe of green blood, red Martians and blue sunflowers. Everyday objects take this way a new aspect and we realize that even the most evident things can become relative. Director Nacho Gayán uses surrealistic and conceptual humor to celebrate the triumph of passionate will against perception. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Spagna |
| Music Production | BSO |
| Director | Nacho Gayán |
| Art Director | quito leal |
| Agency Producer | Vicky Moñino |
| Production Company Producer | Rafa Montilla |
| Other | Toni Moreno |
| Creative Director | José Roca |
| Direttore della fotografia | Manel Ruiz |
| Post Production | Infinia |
| Casa di Produzione | Agosto |
More Work
SEE ALLManifesto
- MARCA:
- Audi A8
- AGENZIA:
- DDB Madrid
ColorADD the color Alphabet
- MARCA:
- ColorADD
- AGENZIA:
- McCann Spain
Lend Us Your Heart
- MARCA:
- Cruzcampo
- AGENZIA:
- McCann Spain
Dog
- MARCA:
- Art Directors Club Awards
- AGENZIA:
- The Conquistadors Collective
Fridge
- MARCA:
- Hidroponic
- AGENZIA:
- Vinizius/Y&R SA
Bath
- MARCA:
- Hidroponic
- AGENZIA:
- Vinizius/Y&R SA
Table
- MARCA:
- Hidroponic
- AGENZIA:
- Vinizius/Y&R SA
Handbasin
- MARCA:
- Hidroponic
- AGENZIA:
- Vinizius/Y&R SA