| Titolo | Jack and the Beanstalk |
| Brief | Here are three classic fairytales, told backwards. Jack swaps the magic beans for a cow. A swan turns into an ugly duckling. And Cinderella goes from riches to rags. It’s all to show that things reverse don’t always have a happy ending. So the Vauxhall Astra has a reverse camera as standard. |
| Agenzia |
MRM//McCann
|
| Campagna |
Backwards Stories
|
| Cliente |
Groupe PSA
|
| Marca |
Vauxhall
|
| Posted | Novembre 2019 |
| Settore | Automobili/Motoveicoli
|
| Trama | Our campaign tells 3 very famous fairy tales in a very different way: backwards.In our ads, we start with the happy ending, then things rapidly get worse until we’re back to each hero’s more humble beginnings – and beyond.It’s all to demonstrate that when things happen in reverse (like when you reverse a car) there’s not always a happy ending. Which is why the Vauxhall Astra comes with a reverse camera as standard… |
| Tipo di Media |
Radio
|
| Creative President |
Adrian Botan
|
| Chief Creative Officer |
Miguel Bemfica
|
| Chief Creative Officer |
Vince McSweeney
|
| Executive Creative Director |
Eduardo Battiston
|
| Executive Creative Director |
Nick Cooper
|
| Head of Art |
Rafael Merino
|
| Copywriter |
Alberto Espeja
|
| Copywriter |
Joe Ivory
|
| Senior Art Director |
Jamie Buckingham
|
| Art Director |
Pablo Camarero
|
| Executive Creative Director |
Chris Robertson
|
| Radio Production |
Justin Sanders
|
| Sound Editing |
Dave Bush
|