David Yates Buckley
Planner at Fallon
London, Regno Unito
TitoloHonda Grrr Game
Agenzia
Campagna Grrr - Honda
Cliente Honda Motor Co., Ltd.
Marca Honda
PostedGiugno 2005
Prodotto Diesel
Settore Auto Accessori/Ricambi/Olii additivi/Carburanti
Trama In a first for Honda advertising, the "hate something" concept was adapted into an online game on a campaign microsite. We wrote the game-play adaptation, designed and developed the game with creative direction from Nexus productions and Wieden & Kennedy. The game has nine detailed levels for players to negotiate, gathering carrots and miraculously making unpleasant things likeable, each level rewarding the player with incredible detail and bizarre animations.
Tipo di Media Interattivo
Market Regno Unito
Più informazioni www.unit9.com/grrrgame/
Creative Director
Creative Director
Art Director
Copywriter
Designer
Technical Director
Producer
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