Titolo | Honda Grrr Game |
Agenzia | unit9 |
Campagna | Grrr - Honda |
Cliente | Honda Motor Co., Ltd. |
Marca | Honda |
Posted | Giugno 2005 |
Prodotto | Diesel |
Settore | Auto Accessori/Ricambi/Olii additivi/Carburanti |
Trama | In a first for Honda advertising, the "hate something" concept was adapted into an online game on a campaign microsite. We wrote the game-play adaptation, designed and developed the game with creative direction from Nexus productions and Wieden & Kennedy. The game has nine detailed levels for players to negotiate, gathering carrots and miraculously making unpleasant things likeable, each level rewarding the player with incredible detail and bizarre animations. |
Tipo di Media | Interattivo |
Market | Regno Unito |
Più informazioni | www.unit9.com/grrrgame/ |
Creative Director | Tony Davidson |
Creative Director | Kim Papworth |
Art Director | Sean Thompson |
Copywriter | Sean Thompson |
Designer | Katharina Leuzinger |
Technical Director | David Yates Buckley |
Producer | Charlie Tinson |
Producer | Piero Frescobaldi |