| Titolo | Middle England |
| Agenzia | M&C Saatchi Group |
| Campagna | The Last Place You Want To Go |
| Cliente | Dixons Group |
| Marca | Dixons.co.uk |
| Data di Prima Diffusione/Publicazione | 2009 / 9 |
| Settore | Online Retail, E-store |
| Problema | Raise brand awareness of Dixons.co.uk as an online retailer as opposed to its former high street presence. |
| Tipo di Media | Esterna |
| Creative Director | Simon Dicketts |
| Creative Director | Graham Fink |
| Account Planner | Neil Godber |
| Photographer | Gareth Davies |
| Account Manager | Michael Wilton |
| Art Director | Graham Fink |
| Account Director | Estelle Lee |
| Copywriter | Orlando Warner |
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