Debenhams - "Found It"

J. Walter Thompson London

J. Walter Thompson London London, Regno Unito

10646

Titolo	Found It
Agenzia	J. Walter Thompson London
Campagna	Found It
Cliente	Debenhams
Marca	Debenhams
Posted	Novembre 2014
Settore	Grande Distribuzione alimentare
Slogan	This Christmas, JWT unveils the fabulous world of Debenhams
Trama	How exciting would it be to stay overnight in a department store at Christmas and search for the perfect gift? This year, the Debenhams Christmas ad features a group of lucky children doing just that: running around, hiding out and playing together in a Debenhams store at night. The film follows their search in each department for their perfect gift and culminates with Meadow, a six year old girl locating her present, a cuddly Reindeer toy. JWT created the “Found It” campaign to celebrate the delight we all experience when finding the perfect gift for a loved one. The campaign also demonstrates the breadth of gifts Debenhams offers, making it the perfect place to shop this Christmas. Directed by David Edwards the advert features Paul McCartney’s 1984 classic hit single "We All Stand Together". The campaign also includes print, outdoor, digital and instore executions.
Tipo di Media	Televisione
Lunghezza	60 seconds
Colonna sonora	We All Stand Together - Paul McCartney
Più informazioni	www.foundit.co.uk
Casa di Produzione	Rattling Stick
Executive Creative Director	Russell Ramsey
Copywriter	Kat Thomas
Copywriter	Alex Ball
Art Director	Ronnie Vlcek
Art Director	Simon Sworn
Designer	Alta Rezazadeh
Director	David Edwards