| Titolo | Train |
| Agenzia | FCB Chicago |
| Campagna | Solutionism |
| Cliente | The Dow Chemical Company |
| Marca | Dow |
| Posted | Marzo 2012 |
| Settore | Industria |
| Slogan | Solutionism. The new optimism. |
| Trama | Dow’s new integrated branding campaign - “Solutionism. The new optimism.™” - communicates the belief that, together, science and humanity can solve anything. The creative work highlights specific Dow solutions that help address many of today’s challenges such as gluten-free bread, green rooftops, more efficient smart devices, stronger wind turbines and quieter rail systems. |
| Tipo di Media | Televisione |
| Market | Stati Uniti |
| Special Effects / VFX | The Mill New York |
| Editing Company | Final Cut |
| Sound Design Company | Sound Lounge |
| Chief Creative Officer | Todd Tilford |
| Group Creative Director | Jon Flannery |
| Copywriter | Jon Flannery |
| Art Director | Doug Behm |
| Group Creative Director | Doug Behm |
| Creative Director | Ron D'Innocenzo |
| Copywriter | Ron D'Innocenzo |
| Copywriter | Terin Izil |
| Art Director | Derek Julin |
| Agency Executive Producer | Ivo Knezevic |
| Casa di Produzione | Morton Jankel Zander (MJZ) |
| Director | Nicolai Fuglsig |
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