Getty Images - "Girl "

FCB Chicago

FCB Chicago Chicago, Stati Uniti

5960

Questo spot fa parte della collezione ACT Responsible

Marca: Getty Images
Paese: Stati Uniti

Cliente: Getty Images

Titolo	Girl
Agenzia	FCB Chicago
Campagna	Watermarks for Water
Cliente	Getty Images
Marca	Getty Images
Data di Prima Diffusione/Publicazione	2018 / 3
Trama	Watermarks for Water, which launched on the same day as World Water Day (3/22), aims to help raise awareness and funds for the global water crisis by transforming the iconic Getty Images watermark. The Watermarks for Water collection is comprised of more than 300 images, shot by some of the world’s best photographers, that highlight the plight of (the lack of) clean drinking water. Getty also launched a special microsite (www.watermarksforwater.com), and each time an image from that collection is licensed, the iconic Getty watermark is removed and 10% of proceeds go directly to charity: water, an organization that brings clean and safe drinking water to people in developing countries. Building on the company’s mission that it can move the world through photography, Getty Images’ site now features a beautifully moving and inspirational video, created by FCB Chicago, that educates consumers on the power of an image and the water issues we face today.
Tipo di Media	Stampa e stampati
Lunghezza	75 seconds
Più informazioni	www.watermarksforwater.com
Creative Partner	Fred Levron
Chief Creative Officer	Liz Taylor
Executive Creative Director	Jon Flannery
Executive Creative Director	John Claxton
Executive Creative Director	Max Geraldo
Creative Director	Bruno Mazzotti
Creative Director	Dean Paradise
Copywriter	Kate Cullen Senior
Art Director	Franki Geib
Agency Producer	Carolina Sierralta
Project Manager	Matt Hartwig
Account Director	Katherine Fliess Cutters
Editor	Nadav Kurtz