Breast Cancer Now - "Real Talk"

BMB

BMB London, Regno Unito

Premi

1472

Questo spot fa parte della collezione ACT Responsible

Marca: Breast Cancer Now
Paese: Regno Unito

Cliente: Breast Cancer Now

Titolo	Real Talk
Agenzia	BMB
Campagna	Real Talk
Cliente	Breast Cancer Now
Marca	Breast Cancer Now
Data di Prima Diffusione/Publicazione	2022 / 9
Settore	Istituzioni/Associazioni
Trama	In the TV spot, “Real Talk”, a woman navigates life with breast cancer, from diagnosis through to treatment and beyond. Breaking the fourth wall and talking directly to camera throughout the spot, she shares with the viewers her real feelings, in contrast to the more carefully considered responses we hear her give to her friends and loved ones. But it’s in a Breast Cancer Now support group that she feels she can share her true feelings out loud: delivering the same response both in her aside to camera and to the person she’s talking to, a member of the Breast Cancer Now support group, who has also experienced breast cancer. The ad ends with the message: “Want to talk more openly about breast cancer? We’re Here”, inviting people who might be worried about or experiencing breast cancer to turn to the charity and find the support to talk more openly about breast cancer.
Filosofia	Breast Cancer Now, the research and support charity, is launching a campaign created by BMB, encouraging people to talk more openly about breast cancer. The campaign is running during Breast Cancer Awareness Month (October), across TV, social and radio, and also supported in press and digital. It marks the first TV campaign from BMB since the creative agency was appointed to the Breast Cancer Now account last year. Directed by the Cannes Grand Prix winning David Dearlove, through Blink, the 60” spot breaks on ITV on 26 September, a 30” edit will also debut on this date, and an extended 80” edit will be used for social channels. The new campaign builds on Breast Cancer Now’s striking brand print campaign by BMB launched earlier in the year, which showed individuals explaining how they are touched by breast cancer and the many ways the charity helps people affected by breast cancer.
Tipo di Media	Televisione
Lunghezza	82 seconds
Sound Design Company	Wave Studios
Advertising Manager	Deanne Gardner
Advertising Manager	Rachael Franklin
Advertising Manager	Lauren Songour
Advertising Manager	Nick Wakefield
Advertising Manager	Daisy England
Chief Creative Officer	Matt Lever
Creative Director	Bianca Eglinton
Head of Strategy	Rebecca Moody
Senior Strategist	Amy Bowker
Managing Director	Claudia Wallace
Account Director	Rosie Morahan
Agency Producer	Nadia Amico
Casa di Produzione	Blink London
Director	David Dearlove
Producer	Rich Wilson
Sound Designer	Parv Thind
Post Produzione	Black Kite
Media Buying Agency/Media Planner	AMI