Sheba - "Hope Reef (Case Film)"

AMV BBDO

AMV BBDO London, Regno Unito

Premi

14823

Questo spot fa parte della collezione ACT Responsible

Marca: Sheba
Paese: Regno Unito

Cliente: Mars, Inc.

Titolo	Hope Reef (Case Film)
Agenzia	AMV BBDO
Campagna	Hope Grows
Cliente	Mars, Inc.
Marca	Sheba
Data di Prima Diffusione/Publicazione	2021 / 5
Settore	Prodotti per la Cura Animali
Filosofia	With consumers looking to brands to take an active role in environmental conservation, we are launching through the SHEBA® brand, a purpose-led initiative to create hope for the world’s coral reefs and drive action, known as Sheba Hope Grows. The campaign illustrates our commitment to do more as a brand to protect the planet for future generations. Scientists estimate that if the world does nothing, 90% of the world’s tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them[1]. The effort to solve this requires global cooperation on a massive scale and through this campaign, SHEBA hopes to play the role of catalyst, helping to ensure the future has coral reefs and fish – as more coral today, will ensure more fish tomorrow. Mars Petcare has made progress towards a longstanding goal to sustainably source 100% of the fish used in some of our pet food recipes. Sustainable fishing depends on the seas’ resources and this can only be achieved by supporting these incredible natural assets. As the oceans’ most diverse ecosystem, coral reefs are at the heart of our efforts and why Hope Reef and our commitment to coral restoration is so important. The global launch of HOPE GROWS marks a key milestone in the long term commitment by the SHEBA® brand to leading the world’s largest coral restoration program. By the end of 2029, the brand plans to restore more than 185,000 square meters – roughly the size of 148 Olympic Swimming Pools – around the world.
Tipo di Media	Case Study
Lunghezza	98 seconds
Colonna sonora	“Hope Grows” by Biggi Hilmars
Casa di Produzione	Framestore
Chief Creative Officer	Alex Grieve
Executive Creative Director	Nicholas Hulley
Executive Creative Director	Nadja Lossgott
Creative Director	Mario Kerkstra
Creative Director	Clark Edwards
Creative Director	Andre Hull
Creative Team	Victor Bustani
Creative Team	Ricardo Porto
Creative Team	Pieter Rossouw
Creative Team	Mat Scholes
creative Design Director	Mario Kerkstra
Planning Team	Lola Finney-Neves
Planning Team	Talitha Turbin
Planning Team	Brian Williamson
Planning Team	Emily Brydon
Account Management Team	Maddie Burnell
Account Management Team	Alice Kasappian
Account Management Team	Ella Fanshawe
Account Management Team	Ella Dolding
Account Management Team	Laura Balfour
Agency Producer	Laura Rawdon
Agency Producer	Vicki Lavington
Agency Producer	Claire Nolan
Agency Producer	Freya Axworthy
Agency Producer	Felicity Bamber
Agency Producer	Shail Mehta
Agency Producer	Adrienn Major
Agency Producer	Leonie Chaudhry
Agency Producer	Nick Godden
Media Agency	MediaCom
PR Agency	Freuds
Public Relations	Charlotte Budd
Public Relations	Hannah Wallace
Public Relations	Scott Slattery
Public Relations	Ali Bedford
Public Relations	Emma Adams
Public Relations	Siobhan Hennessy
Public Relations	Frankie Dunn
Public Relations	Sydney Shapiro
Public Relations	Rosalia Shindjoba
Public Relations	Daryl White
Casa di Produzione	Weare17
Casa di Produzione	The Glue Society
Casa di Produzione	Indo Pacific Films
Casa di Produzione	Production Flare
Casa di Produzione	Makemepulse
Casa di Produzione	W3
Casa di Produzione	King Henry Studio
Director	Paul Bruty
Director	Murray Butler
VFX Supervisor	Grant Walker
CG Supervisor	Hernan Llano
Producer	Sophie Harrison
Producer	Jasmin Helliar
Editor	Maia Lloyd
Editing Company	Shortcut Club
Audio Post Production	Echolab
Music Composer	Biggi Hilmars
Music	Radford Music
Digital & Social Art Director	Mat Scholes
Digital & Social Art Director	Pieter Rossouw
Digital & Social Art Director	Mario Kerkstra
Copywriter	Hermione Wright
Copywriter	Pieter Rossouw
Copywriter	Mat Scholes