Der Tagesspiegel - "Refugees"

Scholz & Friends Berlin GmbH

Scholz & Friends Berlin GmbH Berlin, Germania

5001

Titolo	Refugees
Agenzia	Scholz & Friends Berlin GmbH
Campagna	Der Tagesspiegel Campaign
Cliente	Der Tagesspiegel
Marca	Der Tagesspiegel
Posted	Luglio 2017
Settore	Giornali, Libri, Periodici
Filosofia	“Der Tagesspiegel” is a newspaper from Berlin that provides a wide range of columns. Our objective was to show the relevance of print newspapers and the view-changing effect of high-quality journalism. High-quality journalism means asking questions that open new perspectives on world-shaking topics. To illustrate this, we chose an unusual view on the medium itself: We stacked newspapers on a single unfolded cover page that showed the lover half of the cover picture. Seen from a certain angle, the picture got distorted and added a new layer of meaning to the topic: It expressed expectations and fears associated with the item and made people even more curious about the announced news special.
Tipo di Media	Stampa e stampati
Chief Creative Officer	Matthias Spaetgens
Creative Director	Jörg Waschescio
Photographer	Karsten Wegener
Copywriter	Lena Klockenbring
Art Director	Agnieszka Kalwak
Art Director	Erika Stuhl